Sunday, May 25, 2008

Why is junk e-mail

Why is junk e-mail

* It is an intrusion. You went to the trouble of getting an e-mail account and learning how to use e-mail, and you're probably paying a monthly (if not hourly) fee for the privilege of getting e-mail. Now, in addition to messages from your friends, relatives, and possibly your place of work, you keep getting bothered with dumb little messages trying to sell you "E-Z" credit or "live online video porn" for only $5 a minute. Do you like it when telephone salespeople call you at your home? Why should you feel any different about junk e-mail? Someone is contacting you and DEMANDING your immediate attention while trying to sell you something you don't want.

* Every piece of junk e-mail costs you. Either directly or indirectly, you are paying for every junk e-mail message you get. If you pay for your Internet or online service per minute or per hour, then the minute (or more) you take to look at each junk e-mail message is coming directly out of your pocket. Even though it may figure out to only be pennies per message, if you receive enough junk e-mail it will start to add up. Nobody is going to go broke because of junk e-mail, but you shouldn't have to pay for the "privilege" of reading it and throwing it away. Indirectly, junk e-mail (and especially spam) costs us all in terms of higher costs for Internet/online access. The more junk e-mail that gets sent, the more time and space it takes on a service provider's network, and the more Internet traffic it creates. In the extreme case, service providers will have to buy larger storage and faster computers to keep up with the flow of unwanted e-mail into their system, and the Internet, already suffering from overuse, will just get slower, costing millions (or even billions) of dollars to upgrade (else be stuck with slow networks). Could this actually happen? It seems unlikely, but if junk e-mail is not dealt with before it becomes a really big problem, I think that the Internet could run into a scenario like this, with hundreds of unregulated "spammers" blasting out millions of junk e-mail messages a day.

* Other people are making money off of your e-mail address. You paid for it, so why shouldn't you have some kind of control over it? I don't know how much a list of e-mail addresses costs, but it seems to be enough to be keeping several companies in business. I had an internal business e-mail address that was also capable of sending and receiving Internet e-mail. One day I used that address to write to a company that sent me junk e-mail and complain. The very next day I received junk e-mail at that address from a completely different company. I cannot prove that my address had been sold, but that seems like the most reasonable explanation to me, given the circumstances.

* E-mail should not be an advertising medium. If this goes on unchecked, will you eventually get as many junk e-mail messages as pieces of junk mail? Every day I get between 1 and 7 different flyers, bulk-mail advertisements, credit-card applications, etc., in my (postal) mailbox. If I started getting that kind of deluge in my e-mailbox, checking my e-mail (and deleting junk e-mail) might become a full-time (and unpaid) job. Given the proliferation of junk postal mail, it seems reasonable to imagine that junk e-mail will go the same route or even worse, since it is significantly cheaper to e-mail a thousand people (I could do it for free from any of my e-mail accounts) than to mail them directly.

* There is no organized way to complain/report junk e-mail abuse. You can't call the police, you can't call the Better Business Bureau, you can't call the phone company, and most of the time you can't even contact whoever sent you the junk e-mail because they hide their address (ironic, isn't it?). If your child has their own e-mail address, there is nothing to stop pornography or other companies from sending ads directly to them, and nobody you can contact to complain. How scary is that?

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